9 Underrated Drugstore Brands You Probably Aren’t Using
We could wax poetic about drugstore products all day. What isn’t there to love? The prices are budget-friendly and more often than not, they perform better than the pricier ones we buy elsewhere. However, we’d be remiss to ignore the fact that discovering new brands can be challenging; especially after we’ve grown attached to a set of staple items.
MORE: The Best Drugstore Tinted Moisturizers
And thanks to the availability of drugstore products both on and offline, it’s almost impossible to keep up with never-ending parade of newbies hitting shelves. So there are a set of brands, both old and new, that you probably didn’t even know existed. Ahead, we’ve gathered nine that should definitely be on your radar.
Makeup artists in training will fall in love with this brand's expansive palettes, offered at a fraction of the price of designer brands.
Glamorous Blush Palette, available on Amazon
We're obsessed with Fenty Beauty, too, but when Sephora doesn't have your shade in stock, Black Radiance is a suitable alternative. Its entire lineup caters exclusively to brown skin.
True Complexion BB Cream, available on Amazon
This brand updates at least 25% of its lineup twice a year, ensuring that you never grow bored with their products.
Liquid Metal Longlasting Cream Eyeshadow in California Creamin', .99, at Ulta
Makeup that costs less than lunch is an actual thing, thanks to this budget-friendly, but high quality line of cosmetics.
Make Me Brow Eyebrow Gel Mascara, available on Amazon
Like similarly priced brands, including e.l.f. and NYX, Jordana's most popular products are the long-wear ones with insane pigment payoff.
Sweet Cream Matte Liquid Lip Color in Sweet Marsala Wine, available on Amazon
Ulta shoppers are already familiar with this expert-approved brand and its signature product: banana powder, which can be used to set foundation and reduce shine.
Luxury Banana Powder, available on Amazon
This British brand just landed in Ulta and it's only a matter of time before the budget items make their way into drugstores.
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